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Muse Tutorial8 min read

Tutorial: Your First Muse Workflow for Sales & Leads

A step-by-step workflow so no lead goes cold, plus three starter prompts you can copy and use today.

Two business partners reviewing a website together on a laptop

Leads go cold most often not because you don't care, but because you're busy doing the work. This workflow uses Muse to keep follow-ups moving while you keep the relationships personal.

The workflow

  1. 1

    Tell Muse your offer in your own words

    Describe what you sell, who it's for, and why people choose you, just as you'd explain it to a friend. Your words become the foundation for everything Muse drafts.

  2. 2

    Ask it to draft a follow-up in your voice

    Request a short, friendly follow-up message for a lead. Mention how you met them and what they were interested in.

  3. 3

    Review and edit

    Never send a first draft as-is. Adjust the tone, add a personal detail, and make sure it sounds like you.

  4. 4

    Schedule a recurring check

    Ask Muse to check in with you weekly about any leads you haven't followed up with, so no one slips through the cracks.

  5. 5

    Keep a human eye on replies

    When someone responds, that's your moment. Muse can help you prepare, but relationships are built by you.

Three starter prompts to copy

Prompt · Follow-up draft

Draft a warm, short follow-up message to [name], who I met at [where] and who was interested in [offer]. Keep it under 80 words, sound like me, and end with a simple question about next steps.

Prompt · Content ideas from one offer

Here is my offer: [describe it]. Give me 10 content ideas that help my ideal client understand the problem it solves, mixing tips, stories, and common questions.

Prompt · Weekly lead check

Every Monday morning, list any leads I've talked to in the past two weeks who haven't received a follow-up, and suggest one next step for each. Ask me before sending anything.

Start with just one of these. Once it feels routine, add the next.

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