Case study · Event branding & landing page
Holy Ghost Encounter
Solid Rock Sanctuary · Conley, GA · February 2023
One logo carried through the event, applied to merchandise, and a landing page that holds everything an attendee needs in one place.
Event logo design · Merchandise application
Attendee landing page design
01 · The starting point
No connected brand image.
Holy Ghost Encounter is an event at Solid Rock Sanctuary in Conley, GA. In the past, the event had no connected brand image or messaging — nothing tied the pieces of it together into one recognizable thing.
So an attendee had nowhere reliable to go. The details were scattered, and the event did not look like itself wherever it showed up.
Our goal was to give the event one identity it could carry, and one place that held everything an attendee needed to know.
02 · The work
One mark, carried everywhere.
The logo
A logo built for the event itself, so the name, the lettering, and the flame read as one identity everywhere it appears.
Applied to merchandise
The logo was cut and applied to event merchandise, so the brand is worn and kept, not just announced.
One landing page
A landing page that holds all the information in one place for all attendees — what the event covers, who is speaking, and how to get tickets.
The identity
Built so it holds up on anything.
A single logo file, cut for merchandise and set on a page: the same lettering, the same flame, the same event whether an attendee sees it on a shirt or on a phone.
03 · The shift
One brand, one place to go.
The event now has a connected image and message it can carry from the merchandise to the page, instead of pieces that do not relate to one another.
And every attendee has one landing page that holds the information in one place — the schedule of what will be covered, the speakers, and the tickets.
The event in focus
The merchandise, the tablet, the phone.
The identity cut for merchandise, and the landing page as it appears on a tablet and a phone.
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