Case study · Balloon decor & education
Get It Poppin
A cohesive brand. A confident founder. A new way to value her expertise.
Creative direction · Brand photo shoot
Graphics refresh · Coaching & positioning
01 · The starting point
The talent was there.
The cohesion wasn't.
Get It Poppin creates balloon decor and teaches balloon classes. When we began working together, her brand felt disjointed. The way the business showed up did not fully reflect her creativity or the value of her expertise.
Our goal was to bring that brand into alignment: a cohesive visual direction, a stronger sense of confidence, and the ability to charge more for what she knew.
02 · The creative direction
Bringing the brand together.
This was not just a visual refresh. We paired the creative work with coaching so she could show up with confidence and position her expertise differently.
Brand photo shoot
We completed a photo shoot to give Get It Poppin a cohesive visual presence, with her balloon work and personality at the center.
Refreshed graphics
We redid her graphics, bringing the brand's visual presentation into a more unified direction.
Coaching & confidence
We supported her in recognizing the value of her expertise and building the confidence to present it more strongly.
Class positioning
Together, the coaching and investment in creative direction supported an increase in the price of her balloon class.
03 · The shift
More cohesive. More confident. More possibility.
Her balloon class pricing
Through coaching and investment in creative direction, she moved from a $397–$497 balloon class to a $997 offering.
Historical client class pricing, not The Branding Architect service fees.
2 more awards
Afterward, she won two more awards. Her overall style changed, and that evolution developed into additional partnerships and new opportunities.
The brand in focus
Creative direction, made visible.
A selection from the Get It Poppin brand photo shoot.
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